Web Design • The FLOAAT Center
The client had a website, developed by a student as a pro bono project. The website included most of the relevant information and content, but the navigation was fractured, making the content difficult to find. There were many colors, photography and illustration styles, further adding to the difficulty in easily digesting the information. The existing site was developed using Wordpress, but was difficult, if not impossible, for the client to manage and update herself. Squarespace was a better option for creating consistency across the site that would be easy to maintain and approachable for any of her crew to update.
I helped the client bring all the content into one location (Google Drive) following the same folder structure as the site navigation. These documents became the ‘source of truth’ where all the editing and refining took place before the content was added to the new site.
There were many additional logistical considerations to take care of behind the scenes:
Securing a new domain
Setting up customized email, forwarding, and user accounts for her entire staff
Updating information on Google business listings
Redirecting (and eventually shutting down) the existing site to the new site
Optimizing SEO on each page and asset
I monitored all the connections, redirects, and site mapping to make sure the new site was settling in properly.
